April 4, 2017
The Adventure Travel Trade Association (ATTA) recently released its Industry Snapshot, a comprehensive look at the adventure travel industry through the eyes of adventure travel tour operators. Most travelers are still North American and European. For North Americans, the United States, Peru, Ecuador and Canada remain as top destinations, but Cuba is starting to rise. For Europeans, Italy, Spain and France continue to impress, but Albania is starting to gain interest, too. In terms of what to do, trends are showing that travelers loved ecotourism, cultural activities, environmentally sustainable activities, hiking and culinary. Depending on the region, cycling and safari activities have become popular, too. Learn about other highlights of these trends here.
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