The JetBlue Soar with Reading initiative has landed in New York City. The free book vending machines will be in all five boroughs.
This award-winning literacy enterprise tackles the issue of book availability in underserved communities. The six machines will be in neighborhoods where there is limited ability to purchase age appropriate books.
To date, JetBlue has donated more than $3.5 million worth of books to kids in need through this initiative. More information is here.