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The Nickelodeon Network recently aired a profound I Can’t Breathe commercial in tribute to George Floyd of Minneapolis, MN. Its 8 minute, 46-second length refers to the time Floyd had his neck pinned to the ground before his death.

The Network created this commercial to support justice, equality and human rights. As people watch it, they hear breathing sounds and the words “I can’t breathe” flash across the screen.

At the end there is a call for viewers to join Color of Change, a non-profit that helps to organize both online and in-person actions and events for kids to stand up for racial justice.

I Can’t breathe is on YouTube. Click here to join Color of Change.

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