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The Care for Coloradans’ Initiative is a one-minute video featuring a host of animated Colorado creatives sharing five steps to keeping everybody safe. It encourages visitors to care about destinations and the people that call them home.

In addition, the Initiative includes a new Responsible Travel edition of the “Are you Colo-Ready?” brochure and a poster that will hang in all Colorado Welcome Centers. The materials outline five critical components of safe travel.

Any organization in the state can use the materials in the toolkit. View the 5 Steps to Care for Coloradans video here.

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