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COUNTRY LOYALTY PROGRAM

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The Maldives recently launched the world’s first loyalty program for a country. This airline-and hotel-like system will help boost tourism.

Maldives Border Miles is a three-tiered loyalty program for tourists. Members will earn points based on their number of visits and duration of stay.

The three program categories are:

  • Aida (bronze tier)
  • Anantara (silver tier)
  • Abaarana (gold tier)

A  scrabble-board style program calendar indicating certain dates that trigger a bonus is available. More information about Maldives Border Miles is here.

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