The Maldives recently launched the world’s first loyalty program for a country. This airline-and hotel-like system will help boost tourism.
Maldives Border Miles is a three-tiered loyalty program for tourists. Members will earn points based on their number of visits and duration of stay.
The three program categories are:
- Aida (bronze tier)
- Anantara (silver tier)
- Abaarana (gold tier)
A scrabble-board style program calendar indicating certain dates that trigger a bonus is available. More information about Maldives Border Miles is here.