New Carnival Cruise Line Campaign Urges You to ‘Choose Fun’

Carnival Cruise Line and its newly appointed ad agency of record, Anomaly, are launching a new brand campaign called “Choose Fun.” After robust research on Carnival guests, Anomaly discovered that the Carnival brand, guests and crew all share the common belief that fun is a choice and whether on board or ashore, those vacationing with Carnival choose to be their truest self, embrace positivity and have fun with others. With guests possessing their own definitions of fun, and Carnival offering an array of onboard attractions and experiences, Anomaly, created a campaign to connect the same activities that vacationers enjoy on land with those offered on board on a one-to-one personalized level. Driven by these consumer insights, Choose Fun is designed to attract those who have never cruised, but share the same values and passions. So remember to choose fun!

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