Shaquille O’Neal Appointed Carnival Cruise Line’s New “CFO”

NBA Hall of Famer and TNT commentator Shaquille O’Neal – also known as “Shaq” – is joining Carnival Cruise Line as their newly appointed Chief Fun Officer. The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for “Chief Fun Officer,” personifying the cruise line’s newest brand campaign, “Choose Fun,” which launched this January. Shaq’s role will be brought to life via engaging video content, social media and experiential activations, including a whirlwind 30-second tour of Carnival Vista. Carnival carries more children and military personnel than any other cruise line. In spring 2018, the 133,500-ton Carnival Horizon will debut as the 26th ship in the fleet. For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit

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